Nike Hyperdunk Ad Analysis - 957 Words

Gay Page 5 of 6 ZOOM Bennett ReissEnglish 1110Primary Source AnalysisIn 2008, Nike posted various advertisements for their Hyperdunk basketball sneakers across Harlem. These ads were quickly met with heavy criticism, as many people interpreted the ads as being homophobic. The aforementioned ad features the offensive player posterizing the defender. In layman s terms, the player with the ball ferociously dunks on the defender. The position of the two players gets interesting, as the crotch of the offensive player is essentially on the defender’s face. This positioning conceals the majority of the defender’s head, with exception to his hair. Based off of lighting and shadows, the viewer can assume that the defender is†¦show more content†¦I feel like the fact that there aren’t any facial features further supports the claim of homophobia, as this advertisement clearly isn’t about basketball. To further the damage, Nike placed â€Å"That Ain’t Right† directl y over the the area with the defender’s face and the dunker’s crotch. The aforementioned message is written in large, white block letters, essentially taking up about one-third of the entire ad. After putting all of these aspects together, every single time one views this advertisement they are drawn to the spectacle of the dunker’s genitalia in the defender’s face. Immediately after registering this though, they are then drawn to â€Å"That Ain’t Right† and that’s essentially all there is to this advertisement. The end product of this advertisement is the viewer seeing a subtly homosexual act and proceeding to link that concept with â€Å"That Ain’t Right.† This advertisement speaks out against the tantalizing issue of homosexuals in sports, and continues to belittle homosexuals while sending the message that they don’t belong in sports. This is extremely frustrating, as this advertisement represents the battle t hat gay athletes have continuously fought, and to this day have made little progress. This issue is extremely political, especially in the world of sports. Players should be given equal opportunities, regardless of their sexual orientation. If the player is talented enough to compete at the collegiate or professionalShow MoreRelatedNike s Offensive Competitive Advantage1206 Words   |  5 Pagescompetitive advantage. Therefore, this subject is difficult to understand and then apply to a company. The Five Generic Competitive Strategies that Michael E. Porter developed are not really five strategies, more like five with subsets under them. Nike does not fit neatly into a specific strategy. The first factor within the competitive strategy as described in the Essentials of Strategic Management textbook is a broad target market or a narrow target market. The second factor considers the competitive